This second iteration of the VoxSurf-built portal is accessed by simply dialling shortcode 62003 from any 3G mobile handset in the UK, on supported networks. Accessed by simply making a videocall, the user interface is extremely straightforward to navigate. By pressing buttons "1" through "9" users can access messages from the individual band members, view their music videos and other multimedia content.

Sugababes are one of the UK's most technically innovative music groups, and are the first to blast onto the 3G scene through multimedia portal technology. Sugababes' fanbase is comprised of both a male and female audience from a broad range of ages, from 12 to 35 year olds. The percentage of mobile users within this customer segment that can access 3G is rising month on month.

"The multimedia capabilities of 3G have created a whole new world for promoting music acts to the public. By providing fans exclusive content and recorded greetings from their favourite stars, it bridges the gap between artists and the public," said Glenn Cooper, New Media Manager at Island Records. "Sugababes are the first group to use this new marketing channel, putting interactive, personal content in the palm of their fans' hands."