For example, working with Island Records to create the first Sugababes portal in 2005. The Sugababes are one of the UK's most technically innovative music groups, and were the first to blast onto the 3G scene through VxOne's portal technology.

The service evolved with the Sugababes over time in 2 distinctive services both available on video shortcode within the UK.

The second allowed the capture of high quality data by offering a unique prize to go behind the scenes with the Sugababes on tour.

It also offered community building through the use of exclusive behind the scenes video footage of the Sugababes available only via this channel.